Google and Lionsgate team up to create District Voices, an art, copy & code campaign to promote The Hunger Games: Mockingjay- Part 1
Credit where it is due, Lionsgate have gone all out marketing THE HUNGER GAMES: MOCKINGJAY – PART I and we are loving every minute of it.
Fans have been spoilt with treats galore including trailers, posters, the viral spots featuring President Snow and the rebels of District 13 interrupting them have been a great way to immerse fans into the world of Panem.
Now they’re pushing the boat out even further as Lionsgate and Google have partnered up to create District Voices, a five episode series that will pop up on YouTube throughout the week, intended to act as programming that citizens of Panem might see on Capitol TV – a fictional world from THE HUNGER GAMES. The videos were concepted and developed with the team from the YouTube Space LA and filmed on location there, and around Los Angeles. Check out the trailer above to see what it is all about.
The first video went live today, and there will be a new one everyday this week. How genius is that?
Monday, October 20th – District 8: Rob Czar & Corinne Leigh, co-helmers of the ‘Threadbanger’ YouTube channel, show how to best make use of excess Peacekeeper armour.
Like what you see so far? Then tune-in to Capitol TV each day this week starting at 9PM GMT and here’s the schedule of what is to come during the rest of the week:
Tuesday, October 21 – District 2: Shane Fazen, of the ‘fightTIPS’ YouTube channel, showcases the training and techniques required to be a Peacekeeper in Panem.
Wednesday, October 22 – District 5: Derek Muller, known for the mind-blowing experiments and scientific discussions on his YouTube channel ‘Veritasium’, demonstrates new ways in which the Capitol may generate its electricity in the future.
Thursday, October 23 – District 9: Jimmy Wong & Ashley Adams, best known for their ‘Feast of Fiction’ YouTube channel, demonstrate baking techniques from Panem’s Grain District.
Friday, October 24 – District 6: iJustine’s Justine Ezarik, gives a glimpse at the driving force that proudly supports the transportation needs of Panem’s vaunted Peacekeepers.
The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage.
The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Peter Craig and Danny Strong, from an adaptation by Suzanne Collins and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.
The Hunger Games: Mockingjay – Part 1 is released in the UK on November 20th and watch Capitol TV each day this week starting at 9PM GMT
