HomeFilm NewsPrimark, Pizza Hut and Paramount consumer products announce exclusive collaboration in celebration...
Primark, Pizza Hut and Paramount consumer products announce exclusive collaboration in celebration of the release of the new film, TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM
Primark and Pizza Hut, in collaboration with Paramount Consumer Products, are serving up their freshestTeenage Mutant Ninja Turtles partnership yet.
Primark has today announced it will be shell-ebrating Teenage Mutant Ninja Turtles:Mutant Mayhem by releasing a limited-edition adult leisurewear collection featuring everyone’s four favourite turtles and their favourite food, XXL pizza slices from Pizza Hut!
The six-piece leisurewear collection features nostalgic Teenage Mutant Ninja Turtles graphics alongside a retro Pizza Hut logo applied across tonal Tees, super-soft hoodies, shorts, socks and bucket hats. A second collection will drop in early November just in time for Christmas gifting.
Pizza Hut is also getting in on the action by launching a Teenage Mutant Ninja Turtles-inspired pizza aptly named, ‘The Big New Yorker.’ The pizza, as featured in the movie itself, is the biggest pizza available at Pizza Hut yet, coming in at a whopping 16 inches!
The thin, crisp bottom crust is cut into six XXL, foldable New York style slices to give an authentic taste of NYC.
‘The Big New Yorker’ is available in Margarita and PepperoniOR ‘create your own’ with any two toppings from Monday 24th July at all Pizza Hut restaurants for delivery at £15.99 and collection for £13.99.
“We’ve always had a close link to the Teenage Mutant Ninja Turtles and are so excited to be launching this collaboration. We love the nostalgic and retro nod in Primark’s limited-edition collection and can’t wait to see people wearing it.
We love the collaboration so much that we have launched the same pizza in the movie in our stores at a budget-busting £13.99,” said Pizza Hut’s Hazell White, Head of Brand and Innovation.
Sarah Jackson, Director of Licensing, Primark said:
“We are thrilled to partner with Pizza Hut and Paramount Consumer Products on the release of this limited-edition adult leisurewear range. We are known for delivering unexpected collaborations and we think the nostalgic prints will really resonate with many of our customers who grew up watching Michelangelo, Donatello, Raphael and Leonardo.”
The collection will launch with a special weekend-long event at Primark’s flagship Birmingham store on 29th and 30th July, before landing in Primark stores globally from 31st July.
The launch event will include sampling of Pizza Hut’s new ‘Big New Yorker’ thinner, foldable Pizza, a DJ featuring music from the early 90’s Hip-Hop inspired movie soundtrack and experiential activities such as a virtual graffiti wall.
About Pizza Hut:
Pizza Hut operates over 500 takeaway and restaurant Huts in the UK and Northern Ireland, employing over 14,000 people. This includes over 350 Pizza Hut Delivery locations.
Pizza Hut Delivery in the UK is part of Pizza Hut Europe and is run by General Manager, Nicolas Burquier. Pizza Hut Restaurants is fully franchised and run by CEO, Jens Hofma. Pizza Hut is part of Yum!, a Fortune 1000 company owning a multitude of international fast-food outlets, namely Pizza Hut, Taco Bell, The Habit Burger Grill and KFC.
About Primark:
Primark is an international fashion retailer employing more than 70,000 colleagues across 16 countries in Europe and the US.
Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories.
With a focus on creating great retail experiences, Primark has over 400 stores globally and continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026, including the upcoming new market of Hungary.
Primark is working to make more sustainable fashion affordable for everyone. Primark’s ambition is to give clothing a longer life, protect life on the planet and support the livelihoods of people who make Primark products.
As part of this, it has unveiled a series of commitments it is working to achieve by 2030. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.
Already, 50% of Primark’s clothes are made using recycled or more sustainably sourced materials, up from 25% a year ago, as part of the retailer’s ambition to make more sustainable fashion affordable for everyone.
About Teenage Mutant Ninja Turtles: Mutant Mayhem:
After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers.
Their new friend, April O’Neil, helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them.
Teenage Mutant Ninja Turtles: Mutant Mayhem, the highly anticipated animated movie developed by Paramount Pictures, Nickelodeon Movies and PointGrey Productions hits cinemas in the UK from July 31, and globally from August 2, 2023.
About Paramount Consumer Products:
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide.
Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live- action, preschool, youth and adult,
Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises.
To view our range of consumer products and Paramount branded apparel, visit: ParamountShop.com.
About Paramount Pictures:
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide.
Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
