Paramount Pictures’ Babylon, in cinemas January 2023, has partnered with London’s iconic Burlington Arcade, the renowned historical shopping destination, to bring the magic of the highly anticipated film release Babylon to life with an interactive experience celebrating the timeless era in which the film is set.
The installation which decorates the entire length of the 196- yard arcade and launched Monday 21st November and will run until the end January 2023.
Watch the Official Trailer here:
Burlington Arcade was a favourite shopping destination for the stars in the 1920’s who used to visit the Arcade’s glamorous boutiques to find unique creations. These include jewellery from Ciro Jewellery, who have been in the Arcade since 1917, when it was trading under its sister company name of Kane Lane; and from S.J.Rood, another jeweller which had been in the Arcade since 1863.
S. J. Rood remained trading from their Burlington Arcade location until the end of the century when, in 1998, they were bought out by Hancocks & Co. who took over their premises and have remained there ever since. To this date, the Arcade has retained its position as one of the key retail destinations in London where to find a unique luxury offering and this partnership will bring once more the magic of the “Golden Twenties”.
Designed by Amanda Davis, the interactive experience will give visitors the chance to transport themselves to experience the magic of Babylon and discover the wide range of classic inspired items on offer from some of the brands in Burlington Arcade. As part of the partnership, a Babylon pop-up boutique within the Arcade will showcase some of the costumes and content from the film.
Burlington Arcade will become the most festive destination in London and will be unveiling an extensive Christmas programme of activities for everyone to enjoy as well as the best of Christmas shopping within a historical backdrop all decorated with the Babylon installation.
Burlington Arcade opened on the 20th March 1819 “for the sale of jewellery and fancy articles of fashionable demand, for the gratification of the public”. Today it is recognised as one of London’s most iconic landmarks and provides a unique outdoor but covered retail experience within a historical 203-year-old property.
Similarly iconic, the Beadles, the centuries-old smallest and private police force at Burlington Arcade. They welcome four million visitors a year, and are one of the Arcade’s most recognisable features, and were recruited to safeguard the landmark and customers.
About BABYLON:
From Damien Chazelle, BABYLON is an original epic set in 1920s Los Angeles led by Brad Pitt, Margot Robbie and Diego Calva, with an ensemble cast including Jovan Adepo, Li Jun Li and Jean Smart.
About Amanda Davis:
The Babylon experience has been designed by Amanda Davis from AD Events, who created an installation for Burlington Arcade in 2021 to celebrate the James Bond No Time To Die film, and again in Feb 2022 to commemorate the Winter Olympics, and also famous for delivering spectacular installations for the premieres of Mary Poppins Returns, James Bond Spectre (London and Mexico City) and Skyfall, Spiderman (1,2,3) and The Crown, to name but a few.
About Paramount Pictures:
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide.
