Step aside Cate Blanchett, Megan Fox and Rihanna, Italian fashion house, Armani, have announced a new face for their fragrance Armani Code – Chris Pine.
The advertising campaigns are set to begin in spring 2014 featuring the American actor who is currently dominating the big screen in his recent movie alongside British beauty, Keira Knightley, in JACK RYAN: SHADOW RECRUIT.
In the campaign photo, Pine strikes an effective pose in a tight, white button-down shirt and thick black tie, his smouldering looks are a bonus to boot as well.
Armani Code is one of the most successful colognes brands on the market, and with Pine featuring in films like STAR TREK and JACK RYAN: SHADOW RECRUIT, it is a clever marketing ploy from the Italian powerhouse to include the actor in their future campaigns in 2014. Â
What are your thoughts on Chris Pine being the latest face of Armani Code?
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